TechReckoning Studio

Influence marketing through the power of the enterprise technology community

What We Do

We help technology companies increase brand awareness and customer retention via influencer, advocacy, and community marketing programs. Influence marketing helps brands be more human by deepening individual relationships between their employees and their customers, partners, and prospects.

The Influence Marketing Council

Influence Marketing Council

A private community for influence marketers

Influencer and community programs

Influencer and community marketing

Work with bloggers, influencers, community

Podcasts and content marketing

Podcast and newsletter production

Nobody needs more boring content

Speaking and event

Speaking and event experiences

In-person meetings deepen online connections.

Recent Clients

We work with technology companies, mostly B2B, mostly Enterprise


Our Team

TechReckoning was founded in 2014 to bring together technology professionals and help them figure out what happens next. TechReckoning Studio is our consulting practice that works with tech vendors.


John Mark Troyer, PhD


Kathleen Nelson Troyer


Amy White

Senior Program Manager

Hope Abe

Senior Program Manager

Our Community Media Platforms

We work with communities of enterprise technology professionals. Our media platforms help us contribute and be a part of these communities.


This newsletter is a periodic update on enterprise technology news and opinions from John Troyer and the TechReckoning crew. This is a community-oriented newsletter where it’s always OK to read the comments.


Our first community event, held in Half Moon Bay, CA in October 2015.


TechReckoning Podcast

Cloud and technology interviews that help shed light on where enterprise technology is going.


Geek Whisperers Podcast

A podcast on geek lives and careers, with co-hosts John Troyer, Amy Lewis, and Matt Brender.


Social Media

Daily links of interest with insight into where enterprise tech is going

Recent Posts

Welcome to TechReckoning Studio

We’re excited to launch this new site with an expanded mission for us here at TechReckoning today. We’re also very excited to launch a new program that we hope is going to help all technology vendors raise the bar in the industry and be more effective as they work with their communities and influencers. When […]
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PO Box 725
El Granada, CA 94018